A research agenda for brand management in a new era of consumerism

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Bibliographic Information

Title
"A research agenda for brand management in a new era of consumerism"
Statement of Responsibility
edited by Ceridwyn King, Enrique Murillo
Publisher
  • E. Elgar
Publication Year
  • c2023
Book size
25 cm
Series Name / No
  • : cased

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Notes

Includes bibliographical references and index

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