Individuals in B2B marketing : sensemaking and action in context
Bibliographic Information
- Title
- "Individuals in B2B marketing : sensemaking and action in context"
- Statement of Responsibility
- edited by Maria Ivanova-Gongne ... [et al.]
- Publisher
-
- Routledge
- Publication Year
-
- 2024
- Book size
- 25 cm
- Series Name / No
-
- : hbk
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Notes
Other editors: Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rasmussen
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130583072153145737
-
- NII Book ID
- BD08576900
-
- ISBN
- 9781032482200
-
- LCCN
- 2024001794
-
- Web Site
- https://lccn.loc.gov/2024001794
-
- Text Lang
- en
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
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- London
-
- Classification
-
- LCC: HF5415.1263
- DC23: 658.8/04
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- Subject
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- LCSH: Industrial marketing
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- Data Source
-
- CiNii Books
