The customer asset : understanding and managing its value

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Bibliographic Information

Title
"The customer asset : understanding and managing its value"
Statement of Responsibility
Neil Bendle, Shane Wang
Publisher
  • Palgrave Macmillan
Publication Year
  • c2023
Book size
22 cm

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130583072153145868
  • NII Book ID
    BD0856022X
  • ISBN
    9783031474200
  • Text Lang
    en
  • Country Code
    sz
  • Title Language Code
    en
  • Place of Publication
    • Cham
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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