Systems theory and agile brand management : the educative view of branding

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Bibliographic Information

Title
"Systems theory and agile brand management : the educative view of branding"
Statement of Responsibility
Jan Lies
Publisher
  • Routledge
Publication Year
  • 2024
Book size
25 cm
Series Name / No
  • : hbk

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Notes

Includes bibliographical references (p. [195]-224) and index

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