Marketing management : past, present and future

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Bibliographic Information

Title
"Marketing management : past, present and future"
Statement of Responsibility
Michael R. Czinkota ... [et al.]
Publisher
  • Springer
  • 4th ed
Publication Year
  • c2021
Book size
25 cm

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Notes

Previous edition: Cincinnati : Atomic Dog Pub., 2005

Includes bibliographical references and indexes

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