Handbook of research methods for marketing management

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Bibliographic Information

Title
"Handbook of research methods for marketing management"
Statement of Responsibility
edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Publisher
  • Edward Elgar
Publication Year
  • c2021
Book size
25 cm
Series Name / No
  • : cased

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Notes

Includes bibliographical references and index

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