The right sensory mix : decoding customers' behavior and preferences
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "The right sensory mix : decoding customers' behavior and preferences"
- Statement of Responsibility
- Diana Derval
- Publisher
-
- Springer
- 2nd ed
- Publication Year
-
- c2022
- Book size
- 25 cm
- Series Name / No
-
- : hardcover
Search this Book/Journal
Notes
Previous ed.: 2010
Includes bibliographical references and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130855256847623816
-
- NII Book ID
- BC12305364
-
- ISBN
- 9783662637944
-
- Text Lang
- en
-
- Country Code
- gw
-
- Title Language Code
- en
-
- Place of Publication
-
- Berlin
-
- Classification
-
- DC23: 658.8342
-
- Subject
-
- LCSH: Consumers' preference
- LCSH: Senses and sensation
- LCSH: Consumer behavior -- Psychological aspects
- LCSH: Target marketing
- LCSH: Product differentiation
-
- Data Source
-
- CiNii Books
