Innovation in advertising and branding communication
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Innovation in advertising and branding communication"
- Statement of Responsibility
- edited by Lluís Mas-Manchón
- Publisher
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- Routledge
- Publication Year
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- 2021
- Book size
- 24 cm
- Series Name / No
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- : hbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1131412884269822849
-
- NII Book ID
- BC04985332
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- ISBN
- 9780367443641
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- Text Lang
- en
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- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- New York
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- Classification
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- DC23: 658.802
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- Subject
-
- LCSH: Communication in marketing
- LCSH: Branding (Marketing)
- LCSH: Brand name products
- LCSH: Advertising
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- Data Source
-
- CiNii Books