Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

  • Wirawan Dony Dahana
    Graduate School of Economics, Osaka University, Toyonaka, Japan
  • Yukihiro Miwa
    Faculty of Business Sciences, University of Tsukuba, Tokyo, Japan
  • Chris Baumann
    Macquarie Business School, Macquarie University, Sydney, Australia & Visiting Associate Professor Osaka University, Toyonaka, Japan
  • Makoto Morisada
    Faculty of Economics, Kagawa University, Takamatsu, Japan

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