Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

DOI Web Site 被引用文献1件参考文献114件

Wirawan Dony Dahana

Graduate School of Economics, Osaka University, Toyonaka, Japan
Yukihiro Miwa

Faculty of Business Sciences, University of Tsukuba, Tokyo, Japan
Chris Baumann

Macquarie Business School, Macquarie University, Sydney, Australia & Visiting Associate Professor Osaka University, Toyonaka, Japan
Makoto Morisada

Faculty of Economics, Kagawa University, Takamatsu, Japan

収録刊行物

Journal of Strategic Marketing

Journal of Strategic Marketing 30 (5), 481-509, 2020-08-28

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