Charitable behavior in China under the Charity Law: Evaluation of charity advertisements involving <scp>in‐groups</scp> and <scp>out‐groups</scp>

DOI Web Site Web Site 参考文献27件
  • Satoko Suzuki
    School of International Corporate Strategy Hitotsubashi University Business School Tokyo Japan
  • Florian Kohlbacher
    The Economist Intelligence Unit Tokyo Japan
  • Satoshi Akutsu
    School of International Corporate Strategy Hitotsubashi University Business School Tokyo Japan

書誌事項

公開日
2020-09-30
資源種別
journal article
権利情報
  • http://onlinelibrary.wiley.com/termsAndConditions#vor
  • http://onlinelibrary.wiley.com/termsAndConditions#vor
  • http://doi.wiley.com/10.1002/tdm_license_1.1
DOI
  • 10.1002/nvsm.1696
公開者
Wiley

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説明

<jats:p>This paper examines Chinese charitable behavior in 2016—the year the Charity Law was enforced—with a focus on the evaluation of charity advertisements. The 2016 Charity Law is the first law in China to regulate charitable organizations and their activities. It also provides various tax incentives for charitable organizations and donors. A study was conducted to understand Chinese charitable behavior in terms of in‐groups and out‐groups. Results indicate that the Chinese more positively evaluate charity advertisements targeting in‐groups than those targeting out‐groups. This relationship between advertisement type and advertisement attitude is mediated by ethnocentrism. Furthermore, we found that familiarity with the Charity Law moderates the effect of ethnocentrism on advertisement attitude.</jats:p>

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