【Updated on Oct. 28, 2024】 Integration of CiNii Dissertations and CiNii Books into CiNii Research
Impact of the Release of the New "NDL Search" on CiNii Services
Trial version of CiNii Research Automatic Translation feature is available on CiNii Labs

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

DOI 2 Citations

Journal

Journal of Marketing Research

Journal of Marketing Research 46 (6), 846-862, 2009-12

SAGE Publications

Citations (2)*help

See more

Details 詳細情報について

CRID

1360011143985820288
DOI

10.1509/jmkr.46.6.846
ISSN

00222437
Data Source
- Crossref

Export

Report a problem

Back to top