The Power of “Like”

DOI Web Site 1 Citations

Bibliographic Information

Other Title

How Brands Reach (and Influence) Fans Through Social-Media Marketing

Journal

Journal of Advertising Research

Journal of Advertising Research 52 (1), 40-52, 2012-03

WARC Limited

Citations (1)*help

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Details 詳細情報について

CRID

1360294645946734336
DOI

10.2501/jar-52-1-040-052
ISSN

00218499
Web Site

http://www.journalofadvertisingresearch.com/content/52/1/40
Data Source
- Crossref

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