A Comparison of Japanese and U.S. Attitudes toward Foreign Products

DOI Web Site Web Site 被引用文献2件
  • Akira Nagashima
    Far Eastern associate member of Haug Associates, Inc., Los Angeles.

書誌事項

公開日
1970-01
権利情報
  • https://journals.sagepub.com/page/policies/text-and-data-mining-license
DOI
  • 10.1177/002224297003400115
公開者
SAGE Publications

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説明

<jats:p>How are U.S. products perceived by foreign consumers? How do these product images affect international marketing strategies? What are the relationships between the “country product” image and international marketing strategies? These questions are of concern to all engaged in international business. This study measures the cross-cultural image of “made in …” products as perceived by both Japanese and U.S. businessmen.</jats:p>

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