Trust in Social Relations

DOI Web Site 3 Citations
  • Oliver Schilke
    Department of Management and Organizations, Eller College of Management, University of Arizona, Tucson, Arizona 85721-0108, USA;
  • Martin Reimann
    Department of Marketing, Eller College of Management, University of Arizona, Tucson, Arizona 85721-0108, USA;
  • Karen S. Cook
    Department of Sociology, Stanford University, Stanford, California 94305, USA;

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<jats:p> Trust is key to understanding the dynamics of social relations, to the extent that it is often viewed as the glue that holds society together. We review the mounting sociological literature to help answer what trust is and where it comes from. To this end, we identify two research streams—on particularized trust and generalized trust, respectively—and propose an integrative framework that bridges these lines of research while also enhancing conceptual precision. This framework provides the springboard for identifying several important avenues for future research, including new investigations into the radius of trust, the intermediate form of categorical trust, and the interrelationships between different forms of trust. This article also calls for more scholarship focusing on the consequences (versus antecedents) of trust, addressing more fully the trustee side of the relation, and employing new empirical methods. Such novel approaches will ensure that trust research will continue to provide important insights into the functioning of modern society in the years to come. </jats:p>

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