When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

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Journal

Industrial Marketing Management

Industrial Marketing Management 75 218-231, 2018-11

Elsevier BV

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Details 詳細情報について

CRID

1360298341541762688
DOI

10.1016/j.indmarman.2018.06.007
ISSN

00198501
Web Site

https://api.elsevier.com/content/article/PII:S0019850117309021?httpAccept=text/xml

https://api.elsevier.com/content/article/PII:S0019850117309021?httpAccept=text/plain
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