The hidden benefits of non-elite mass participation sports events: an economic perspective
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説明
<jats:p>This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed.</jats:p>
収録刊行物
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- International Journal of Sports Marketing and Sponsorship
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International Journal of Sports Marketing and Sponsorship 12 (1), 19-31, 2010-10-01
Emerald