Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic

DOI Web Site 1 Citations
  • Florian Felix Klein
    Chair of Marketing and Management of Biogenic Resources, Weihenstephan–Triesdorf University of Applied Sciences, Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Petersgasse 18, 94315 Straubing, Germany
  • Agnes Emberger-Klein
    Chair of Marketing and Management of Biogenic Resources, Weihenstephan–Triesdorf University of Applied Sciences, Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Petersgasse 18, 94315 Straubing, Germany
  • Klaus Menrad
    Chair of Marketing and Management of Biogenic Resources, Weihenstephan–Triesdorf University of Applied Sciences, Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Petersgasse 18, 94315 Straubing, Germany

Bibliographic Information

Published
2020-01-16
Rights Information
  • https://creativecommons.org/licenses/by/4.0/
DOI
  • 10.3390/su12020675
Publisher
MDPI AG

Description

<jats:p>Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently, no research analyzing the influencing factors for consumers’ preferences for functional apparel made of bioplastic material could be found. To close this gap in research, we conducted this study with a sample of 1673 participants that were representative of the German population aged 16 years and above. We conducted a choice based conjoint analysis for a bio-based rain jacket and measured psychographic indicators that were used as covariates in the statistical estimation of participants’ preferences for the rain jacket. Our results show the high level of importance of prior product experience, Green Consumer Values and attitude towards bioplastic for selecting bio-based apparel, and thus give first insights related to the influence of psychographic characteristics of consumers when selecting bio-based apparel.</jats:p>

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