Convenience Matter in Mobile Banking Adoption Intention?
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- Amit Shankar
- Indian Institute of Management, Visakhapatnam, Andhra Pradesh, 530003, India
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- Bikramjit Rishi
- Institute of Management Technology, Ghaziabad, Uttar Pradesh, 201001, India
説明
<jats:p> The purpose of this study is to explore how different dimensions of online convenience impact mobile banking (m-banking) adoption intention. The findings from 432 banking users show that access convenience, transaction convenience, and possession/post-possession convenience predict m-banking adoption intention, with the chief driver being the possession/post-possession convenience. Further, results suggest that the intention to adopt m-banking leads to m-banking adoption and usage. These findings offer unique insights to banks about how to make m-banking platforms more convenient for enhancing the pace of m-banking adoption intention and usage. This study also makes several contributions to the mobile commerce and online convenience literature. </jats:p>
収録刊行物
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- Australasian Marketing Journal
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Australasian Marketing Journal 28 (4), 273-285, 2020-11
SAGE Publications
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詳細情報 詳細情報について
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- CRID
- 1360576120542689536
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- ISSN
- 18393349
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- Web Site
- https://api.elsevier.com/content/article/PII:S1441358220300574?httpAccept=text/xml
- https://api.elsevier.com/content/article/PII:S1441358220300574?httpAccept=text/plain
- http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2020.06.008
- http://journals.sagepub.com/doi/full-xml/10.1016/j.ausmj.2020.06.008
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- データソース種別
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