The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption

Details 詳細情報について

• CRID

  1360576122837628928

• DOI

  10.1007/s11747-014-0369-6

• ISSN

  15527824

  00920703

• Web Site

  http://link.springer.com/content/pdf/10.1007/s11747-014-0369-6.pdf

  http://link.springer.com/article/10.1007/s11747-014-0369-6/fulltext.html

  http://link.springer.com/content/pdf/10.1007/s11747-014-0369-6

• Data Source

  • Crossref