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- James R. Bettman
- Graduate School of Management, UCLA.
説明
<jats:p> A theoretical model and measurement system for perceived risk and its components is developed and empirically tested for nine product types. Regression analysis is used to consider both additive and multiplicative relationships. The results generally support the hypothesized model. </jats:p>
収録刊行物
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- Journal of Marketing Research
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Journal of Marketing Research 10 (2), 184-190, 1973-05
SAGE Publications