Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

DOI Web Site 参考文献5件 オープンアクセス
  • Kei Aoki
    Department of International & English Interdisciplinary Studies, Osaka Jogakuin University, Osaka Prefecture, Japan
  • Efua Obeng
    Department of Marketing, Howard University, Washington, DC, USA
  • Aberdeen Leila Borders
    Department of Marketing and Professional Sales, Kennesaw State University, Kennesaw, GA, USA
  • Deborah H. Lester
    Department of Marketing and Professional Sales, Kennesaw State University, Kennesaw, GA, USA

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