Information acquisition, emotion experience and behaviour intention during online shopping: an eye-tracking study

DOI Web Site 28 References
  • Mingming Deng
    School of Management, Xi’an Jiaotong University, Xi’an, People’s Republic of China
  • Xiuzhu Gu
    Department of Industrial Engineering and Economics, School of Engineering, Tokyo Institute of Technology, Tokyo, Japan

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In this study, an eye-tracking experiment was conducted on an actual website to explore information acquisition, emotion experience and behaviour intention on two information displays (attribute-or...

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