How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper

詳細情報 詳細情報について

• CRID

  1360855568943097728

• DOI

  10.1016/j.jbusres.2017.11.012

• ISSN

  01482963

• Web Site

  https://api.elsevier.com/content/article/PII:S0148296317304587?httpAccept=text/xml

  https://api.elsevier.com/content/article/PII:S0148296317304587?httpAccept=text/plain

• データソース種別

  • Crossref