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Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
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- Veronica L. Thomas
- Towson University, Towson, Maryland, USA
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- Kendra Fowler
- Youngstown State University, Youngstown, Ohio, USA
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Journal
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- Journal of Advertising
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Journal of Advertising 50 (1), 11-25, 2020-09-11
Informa UK Limited
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Details 詳細情報について
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- CRID
- 1360861293089103616
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- ISSN
- 15577805
- 00913367
- https://id.crossref.org/issn/00913367
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- Data Source
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- Crossref