Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For

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  • V. Kumar
    V. Kumar (VK) is Regents' Professor, Richard and Susan Lenny Distinguished Chair & Professor of Marketing, Executive Director, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University; and Chang Jiang Scholar, Huazhong University of Science and Technology

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