Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

DOI Web Site Web Site 1 Citations

Journal

International Business Review

International Business Review 27 (5), 969-981, 2018-10

Elsevier BV

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Details 詳細情報について

CRID

1360861714589673088
DOI

10.1016/j.ibusrev.2018.02.007
ISSN

09695931
Web Site

https://api.elsevier.com/content/article/PII:S096959311730481X?httpAccept=text/xml

https://api.elsevier.com/content/article/PII:S096959311730481X?httpAccept=text/plain
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