Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
-
- Tianjiao Qiu
- Department of Marketing, College of Business Administration, California State University, Long Beach, CA, USA
-
- Pamela Miles Homer
- Department of Marketing, College of Business Administration, California State University, Long Beach, CA, USA
書誌事項
- 公開日
- 2018-01-16
- DOI
-
- 10.1080/08911762.2017.1411547
- 公開者
- Informa UK Limited
この論文をさがす
収録刊行物
-
- Journal of Global Marketing
-
Journal of Global Marketing 31 (5), 308-323, 2018-01-16
Informa UK Limited