“Not Manufactured or Authorized by …”: Recent Federal Cases Involving Trademark Disclaimers
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- Jacob Jacoby
- Merchants Council Professor of Consumer Behavior, New York University.
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- Maureen Morrin
- University of Pittsburgh.
説明
<jats:p> After discussing the value of trademarks to consumers and businesses, the authors outline the major objectives of trademark law. The authors review recent federal trademark infringement cases that involve the use of disclaimers, in terms of the extent to which disclaimers reduce the likelihood of consumer confusion. The authors then note recent trends and provide suggestions for further research. </jats:p>
収録刊行物
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- Journal of Public Policy & Marketing
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Journal of Public Policy & Marketing 17 (1), 97-107, 1998-03
SAGE Publications
