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- Anita Elberse
- Harvard Business School
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- Jeroen Verleun
- Barclays Capital
書誌事項
- 公開日
- 2012-06
- DOI
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- 10.2501/jar-52-2-149-165
- 公開者
- Informa UK Limited
この論文をさがす
収録刊行物
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- Journal of Advertising Research
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Journal of Advertising Research 52 (2), 149-165, 2012-06
Informa UK Limited