How the United Nations Secretary-General Promotes International Norms

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<jats:p>The United Nations Secretaries-General (<jats:sc>unsg</jats:sc>), Kofi Annan and Ban Ki-moon, have devoted themselves to the development and diffusion of the responsibility to protect (<jats:sc>r2p</jats:sc>) norm for over a decade since the concept first appeared in 2001. However, it still remains unclear what roles they have actually played in promoting its normative development. By focusing on the notion of norm entrepreneurship proposed by social constructivist scholars in international relations, this article explores the process in which they have engaged and what effects their activities have had on the emergence and dissemination of <jats:sc>r2p</jats:sc>, especially the adoption of the <jats:sc>un</jats:sc> General Assembly resolutions on <jats:sc>r2p</jats:sc> in 2005 and 2009. The research concludes by arguing that the <jats:sc>unsg</jats:sc> can play a contributing role in enhancing norms by persuading and encouraging member states to collectively legitimise the norms, and stating theoretical implications pertaining to the role of the <jats:sc>unsg</jats:sc> in developing international norms.</jats:p>

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