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- John E. Hogan
- Strategic Pricing Group
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- Katherine N. Lemon
- Carroll School of Management, Boston College
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- Barak Libai
- Faculty of Management, Tel-Aviv University
書誌事項
- 公開日
- 2004-09
- DOI
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- 10.1017/s0021849904040243
- 公開者
- Informa UK Limited
この論文をさがす
収録刊行物
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- Journal of Advertising Research
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Journal of Advertising Research 44 (3), 271-280, 2004-09
Informa UK Limited