ON THE LAW OF EFFECT<sup>1</sup>

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<jats:p>Experiments on single, multiple, and concurrent schedules of reinforcement find various correlations between the rate of responding and the rate or magnitude of reinforcement. For concurrent schedules (<jats:italic>i.e</jats:italic>., simultaneous choice procedures), there is matching between the relative frequencies of responding and reinforcement; for multiple schedules (<jats:italic>i.e</jats:italic>., successive discrimination procedures), there are contrast effects between responding in each component and reinforcement in the others; and for single schedules, there are a host of increasing monotonic relations between the rate of responding and the rate of reinforcement. All these results, plus several others, can be accounted for by a coherent system of equations, the most general of which states that the absolute rate of any response is proportional to its associated relative reinforcement.</jats:p>

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