Achieving brand loyalty through sponsorship: the role of fit and self-congruity

Details 詳細情報について

• CRID

  1361418521401647616

• DOI

  10.1007/s11747-011-0285-y

• ISSN

  15527824

  00920703

• Web Site

  http://link.springer.com/content/pdf/10.1007/s11747-011-0285-y.pdf

  http://link.springer.com/article/10.1007/s11747-011-0285-y/fulltext.html

  http://link.springer.com/content/pdf/10.1007/s11747-011-0285-y

• Data Source

  • Crossref