An approach for identifying cannibalization within product line extensions and multi-brand strategies
書誌事項
- 公開日
- 1994-10
- 権利情報
-
- https://www.elsevier.com/tdm/userlicense/1.0/
- DOI
-
- 10.1016/0148-2963(94)90080-9
- 公開者
- Elsevier BV
この論文をさがす
収録刊行物
-
- Journal of Business Research
-
Journal of Business Research 31 (2-3), 163-170, 1994-10
Elsevier BV
