Toward a New Conception of the Environment-Competitiveness Relationship

  • Michael E Porter
    C. Roland Christensen Professor of Business Administration, Harvard Business School, Boston, Massachusetts.
  • Claas van der Linde
    Faculty of the International Management Research Institute of St. Gallen University, St. Gallen, Switzerland.

書誌事項

公開日
1995-11-01
DOI
  • 10.1257/jep.9.4.97
公開者
American Economic Association

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説明

<jats:p> Accepting a fixed trade-off between environmental regulation and competitiveness unnecessarily raises costs and slows down environmental progress. Studies finding high environmental compliance costs have traditionally focused on static cost impacts, ignoring any offsetting productivity benefits from innovation. They typically overestimated compliance costs, neglected innovation offsets, and disregarded the affected industry's initial competitiveness. Rather than simply adding to cost, properly crafted environmental standards can trigger innovation offsets, allowing companies to improve their resource productivity. Shifting the debate from pollution control to pollution prevention was a step forward. It is now necessary to make the next step and focus on resource productivity. </jats:p>

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