Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
書誌事項
- 公開日
- 2020-03
- 権利情報
-
- https://www.elsevier.com/tdm/userlicense/1.0/
- https://www.elsevier.com/legal/tdmrep-license
- DOI
-
- 10.1016/j.jretconser.2019.01.011
- 公開者
- Elsevier BV
この論文をさがす
収録刊行物
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- Journal of Retailing and Consumer Services
-
Journal of Retailing and Consumer Services 53 101742-, 2020-03
Elsevier BV
