書誌事項
- タイトル別名
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- a model of reputation and credibility among competing firms
この論文をさがす
説明
<jats:p>Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through simulation. Reports and discusses results.</jats:p>
収録刊行物
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- Marketing Intelligence & Planning
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Marketing Intelligence & Planning 13 (6), 24-33, 1995-07-01
Emerald