Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls
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- Wirawan Dony Dahana
- Graduate School of Economics, Osaka University, Toyonaka, Japan
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- Makoto Morisada
- Graduate School of Economics, Osaka University, Toyonaka, Japan
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- Yukihiro Miwa
- Graduate School of Economics, Osaka University, Toyonaka, Japan
説明
AbstractThis study investigates the impacts of cross-buying behavior in an online shopping mall where customers can purchase from additional product categories from various independent stores. We f...
収録刊行物
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- Journal of Marketing Channels
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Journal of Marketing Channels 25 (1-2), 47-72, 2018-04-03
Informa UK Limited
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キーワード
詳細情報 詳細情報について
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- CRID
- 1361975843959370624
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- ISSN
- 15407039
- 1046669X
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- データソース種別
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- Crossref
- KAKEN
- OpenAIRE