Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls

Wirawan Dony Dahana, Makoto Morisada, Yukihiro Miwa

doi:10.1080/1046669x.2019.1646186

【Updated on Oct. 28, 2024】 Integration of CiNii Dissertations and CiNii Books into CiNii Research
Impact of the Release of the New "NDL Search" on CiNii Services
Trial version of CiNii Research Automatic Translation feature is available on CiNii Labs

Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls

DOI Web Site 93 References

Wirawan Dony Dahana

Graduate School of Economics, Osaka University, Toyonaka, Japan
Makoto Morisada

Graduate School of Economics, Osaka University, Toyonaka, Japan
Yukihiro Miwa

Graduate School of Economics, Osaka University, Toyonaka, Japan

Description

AbstractThis study investigates the impacts of cross-buying behavior in an online shopping mall where customers can purchase from additional product categories from various independent stores. We f...

Journal

Journal of Marketing Channels

Journal of Marketing Channels 25 (1-2), 47-72, 2018-04-03

Informa UK Limited

References(93)*help

Related Projects

Keywords

Marketing

Details 詳細情報について

CRID

1361975843959370624
DOI

10.1080/1046669x.2019.1646186
ISSN

15407039

1046669X
Web Site

https://www.tandfonline.com/doi/pdf/10.1080/1046669X.2019.1646186
Data Source
- Crossref
- KAKEN
- OpenAIRE

Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls

Description

Journal

References(93)*help

Related Projects

Keywords

Details 詳細情報について

Export

Report a problem