Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study
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- Denni Arli
- Department of Marketing Griffith Business School, Griffith University Brisbane Australia
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- Cheryl Leo
- School of Management and Governance Murdoch University Perth Australia
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- Fandy Tjiptono
- School of Business Monash University, Sunway Campus Subang Jaya Malaysia
書誌事項
- 公開日
- 2015-04-12
- 権利情報
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- http://onlinelibrary.wiley.com/termsAndConditions#vor
- DOI
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- 10.1111/ijcs.12183
- 公開者
- Wiley
この論文をさがす
説明
<jats:title>Abstract</jats:title><jats:p>Studies show that emotions of guilt and shame significantly influence how people live their daily lives when it comes to making ethical decisions. Nonetheless, individuals’ proneness toward guilt and shame has received limited attention in consumer behaviour literature. The study focuses on the impact of anticipated emotions (i.e. guilt and shame) on various consumers’ ethical and unethical behaviours. Using a combination of a panel data sample and a university sample, the overall results between the two countries (i.e. Australia and Indonesia) reveal more similarities than differences. Consumers with high guilt‐proneness are less likely to agree on those unethical behaviours. This study has important theoretical implications for understanding the similarities and differences between both nations and the impact of guilt and shame proneness on consumer ethics.</jats:p>
収録刊行物
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- International Journal of Consumer Studies
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International Journal of Consumer Studies 40 (1), 2-13, 2015-04-12
Wiley