Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
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- Peter C. Verhoef
- University of Groningen, The Netherlands
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- Andrew T. Stephen
- Said Business School, Oxford University, United Kingdom
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- P.K. Kannan
- University of Maryland, United States
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- Xueming Luo
- Temple University, United States
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- Vibhanshu Abhishek
- Carnegie Mellon University, United States
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- Michelle Andrews
- Emory University, United States
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- Yakov Bart
- Northeastern University, United States
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- Hannes Datta
- Tilburg University, The Netherlands
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- Nathan Fong
- Temple University, United States
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- Donna L. Hoffman
- The George Washington University, United States
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- Mandy Mantian Hu
- Chinese University of Hong Kong, China
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- Tom Novak
- The George Washington University, United States
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- William Rand
- North Carolina State University, United States
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- Yuchi Zhang
- Santa Clara University, United States
説明
<jats:p>Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).</jats:p><jats:p>We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.</jats:p>
収録刊行物
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- Journal of Interactive Marketing
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Journal of Interactive Marketing 40 (1), 1-8, 2017-11
SAGE Publications
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詳細情報 詳細情報について
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- CRID
- 1361981469992640768
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- ISSN
- 15206653
- 10949968
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- Web Site
- https://api.elsevier.com/content/article/PII:S109499681730035X?httpAccept=text/xml
- https://api.elsevier.com/content/article/PII:S109499681730035X?httpAccept=text/plain
- http://journals.sagepub.com/doi/pdf/10.1016/j.intmar.2017.06.001
- http://journals.sagepub.com/doi/full-xml/10.1016/j.intmar.2017.06.001
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- データソース種別
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