Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

詳細情報 詳細情報について

• CRID

  1361981470133342592

• DOI

  10.1007/s11747-010-0188-3

• ISSN

  15527824

  00920703

• Web Site

  http://link.springer.com/content/pdf/10.1007/s11747-010-0188-3.pdf

  http://link.springer.com/article/10.1007/s11747-010-0188-3/fulltext.html

  http://link.springer.com/content/pdf/10.1007/s11747-010-0188-3

• データソース種別

  • Crossref