How Event Sponsors Are Really Identified: A (Baseball) Field Analysis

DOI Web Site 被引用文献1件

Gita Venkataramani Johar

Columbia University
Michel Tuan Pham

Columbia University
Kirk L. Wakefield

Baylor University

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CiNii Books

収録刊行物

Journal of Advertising Research

Journal of Advertising Research 46 (2), 183-198, 2006-06

Informa UK Limited

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詳細情報詳細情報について

CRID

1362262945100358400
DOI

10.2501/s002184990606020x
ISSN

17401909

00218499
Web Site

https://www.tandfonline.com/doi/pdf/10.2501/S002184990606020X
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