Ecoscale: A scale for the measurement of environmentally responsible consumers

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<jats:title>Abstract</jats:title><jats:p>The authors develop a 31‐item instrument (ECOSCALE) for the assessment of environmental responsibility. Discussion of the conceptualization and operational functions used in constructing and refining the multiple‐item scale to measure the construct <jats:italic>environmental responsibility</jats:italic> are described. Also presented is evidence that the scale has been validated through assessment of content validity, predictive validity, and construct validity. A final description of the theoretical uses of such a scale is provided. © 1995 John Wiley & Sons, Inc.</jats:p>

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