Development of a scale to measure the perceived benefits and risks of online shopping

David Shannon, Liu Chun Gardner, Sandra Forsythe, Chuanlan Liu

doi:10.1002/dir.20061

Development of a scale to measure the perceived benefits and risks of online shopping

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David Shannon

Wrangler Professor at Auburn University, Auburn, AL
Liu Chun Gardner

Professor at Auburn University, Auburn, AL
Sandra Forsythe

Wrangler Professor at Auburn University, Auburn, AL
Chuanlan Liu

Assistant Professor at Louisiana State Univeristy

書誌事項

公開日: 2006-05

権利情報

https://journals.sagepub.com/page/policies/text-and-data-mining-license

DOI

10.1002/dir.20061

公開者: SAGE Publications

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説明

<jats:p>In this paper, we report the development of scales to measure the perceived benefits and risks associated with online shopping. Based on an exploratory qualitative inquiry and quantitative assessment, a four-factor scale of perceived benefits and a three-factor scale of perceived risks of online shopping were developed. Results from two national samples support the proposed measures of perceived benefits and risks associated with online shopping in terms of construct, convergent, discriminate, nomological, and predictive validity. Variation of these perceptions over time was also examined to test scale stability over time and to describe the evolution of online shopping.</jats:p>