Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

詳細情報 詳細情報について

• CRID

  1362825894773210240

• DOI

  10.1016/j.jretai.2014.12.009

• ISSN

  00224359

• Web Site

  https://api.elsevier.com/content/article/PII:S0022435914000979?httpAccept=text/xml

  https://api.elsevier.com/content/article/PII:S0022435914000979?httpAccept=text/plain

• データソース種別

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