Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment

DOI Web Site 2 Citations
  • Yoon Min Hwang
    SKK Business School, Sungkyunkwan University, Seoul, Republic of Korea
  • Kun Chang Lee
    SKK Business School and SAIHST (Samsung Advanced Institute for Health Sciences & Technology), Sungkyunkwan University, Seoul, Republic of Korea

Journal

Citations (2)*help

See more

Details 詳細情報について

Report a problem

Back to top