The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

Richard H. Holton

doi:10.1177/002224295802300108

The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

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Richard H. Holton

Ohio State University and Harvard University, School of Business Administration, University of California at Berkeley

書誌事項

公開日: 1958-07

権利情報

https://journals.sagepub.com/page/policies/text-and-data-mining-license

DOI

10.1177/002224295802300108

公開者: SAGE Publications

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説明

<jats:p> The essence of the distinction between convenience goods and shopping goods may lie in the gain resulting from price and quality comparisons relative to the searching costs. For convenience goods this ratio is low, but for shopping goods the probable gain is large enough to call forth more extensive searching. Specialty goods seem to overlap both of the other categories and are distinguished only by the limited size of the market demand for the goods. </jats:p>