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- William D. Wells
- Harper & Steers Advertising, Inc.
書誌事項
- 公開日
- 1975-05
- 権利情報
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- https://journals.sagepub.com/page/policies/text-and-data-mining-license
- DOI
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- 10.1177/002224377501200210
- 公開者
- SAGE Publications
この論文をさがす
説明
<jats:p>This article presents case histories of five somewhat different uses of psychographic research, and it critically reviews the status of research in this field.</jats:p>
収録刊行物
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- Journal of Marketing Research
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Journal of Marketing Research 12 (2), 196-213, 1975-05
SAGE Publications
