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タイトル別名
  • The Trend Toward the Use of Color in Industrial Products
  • ケイタイ デンワ オ チュウシン ト シタ シキサイ トレンド

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抄録

From small digital devices designed to be fashionable to household electrical goods designed for compatibility with home interiors, there is widespread use of color in electrical consumer products. Small digital devices include mobile phones and portable audio players, while household electrical goods include TVs, air conditioners, and other relatively large items. We conducted a survey based on the hypothesis that studying the color of such digital devices and household goods would give us insight into the latest trends in color in these two areas. We divided electrical products into four categories: portable devices, audio-visual equipment, kitchen appliances, and cleaning-related appliances. We used color popularity to determine the various color trends in each category. Color popularity involves calculating and analyzing the percentages of products of certain colors in relation to the survey parameters for each category, using color for the expression of popularity. The results help us to not only identify trends in each category, but allow us to analyze color trends according to different purposes of use of products. We looked at three models of small digital devices for preferred color differences by target segment, for example, examined new designs, and otherwise compiled the results so that color trends could be understood from different angles.

収録刊行物

  • 色材協会誌

    色材協会誌 84 (3), 99-103, 2010

    一般社団法人 色材協会

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