男子大学生の流行に対する知識，態度（第４報）－流行への関心と購入理由，値ごろ感との関係－

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タイトル別名
  • Knowledge and Attitude to Fashion of Male Students. Part 4: Relation between interest in fashion and both purchasing motive and reasonable price
  • ダンシ ダイガクセイ ノ リュウコウ ニ タイスル チシキ タイド 4 リュウコウ エ ノ カンシン ト コウニュウ リユウ ネゴロカン ト ノ カンケイ
  • ―流行への関心と購入理由, 値ごろ感との関係―

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The purpose of this study is to make clear the differences of consciousness of male college students of two categories; students more interested in fashion and those of less interested in fashion. The differences investigated are (1) those of the purchase motives and (2) those of the reasonable prices they feel.<BR>As was in the Part 1, the items investigated were classified into three groups: “items about brands”, “items about daily life”, and “items about information”. We used factor analysis and obtained the following five factors. The first factor is referred to as “attractive factor”, the second “ostentatious factor”, the third “complying factor”, the fourth “commodity value factor” and the fifth “practicable factor”. These first three factors were different from results of each category analysis and showed general framework of fashion factors. To support results of this factor analysis from another point of view, cluster analysis has been made by using items as factors and questions as data. The cluster analysis resulted in four groups. The four groups are very similar, in construction, to the three groups of the previous results and the consistency of the study has been confirmed.

収録刊行物

  • 繊維製品消費科学

    繊維製品消費科学 45 (5), 358-368, 2004

    一般社団法人　日本繊維製品消費科学会

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